Must A Aspiring Influencer Pal Cease Using People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Often I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also want to experience it without being recorded, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the details, posting them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my method of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the work we make together can get us: an opening. I understand not everyone likes being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but friends support one another in minor capacities. My assumption was filming a short video now and then would be enjoyable for Beth. Creativity thrives in collaboration, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I value our friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She must to honor her friend's privacy.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been exploiting their bond?

Matthew Schwartz
Matthew Schwartz

A certified wellness coach and natural living advocate with over a decade of experience in holistic health practices.